Wednesday, August 27, 2008
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Pricing Strategy
Skimming Strategy
We chose this strategy because none of the industry companies in Singapore didn't invent any product related to ours.
We have done some research as http://www.streetdirectory.com/travel_guide/editorials/other/wireless+usb/ through yahoo also. But they are still developing the Wireless USB Cable.
Media
Newspaper, Straits Times (Digital Life) - Most of the population read newspaper as their daily routine. Our products are related to digital.
Pricing of Newspaper
Digital Life(Straits Times)
Base Rate $40.00 p.c.cm
15% for positioning
Business Cards, - So that people will recognize our company.
Discount Coupons, - To introduce our new products.
Radio Class 95 - Most of the population listen to this Station as its Singapore's Number 1 Station.
SALES, ALL MUST GO!
12:14 AM
